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Who Killed The QR Code?

25 Jul

Marble QR memorial in Pere Lachaise, Paris

Found this on the web via ‘Geek-eLeaks‘ and copied it here before it was removed… apparently a leaked obituary for the QR Code!

Obituary: QR Code

Who Killed The QR Code, aka Quick Response?
The sad irony of course was that the QR Code was anything but ‘quick‘ to catch on. Is this a tale of ‘tech‘ ahead of it’s time?

Created by the ‘Terminator II‘ sounding Denso Wave (a subsidiary of Toyota) in 1995, to keep track of car parts, the QR filtered through into public consciousness in the mid-naughties with the rise of the ‘smart phone‘! But it seems that the phones were smarter than the people and the QR just didn’t catch on. Speaking from Cupertino back in 2002 an iPhone said, “Sure I can make calls and text an stuff, but when you’ve paid $500 for a phone and $30 a month for two years you need a little extra, a little justification, to sweeten the purchase! QR did that for me in spades.. the geeks ‘lurve’ the Codes maan!
Clearly a hit with the early adopters QR Codes, along with more obviously useful applications, promted a whole slew of smart phone purchases and QR Codes could be found across the world on the office doors of computer scientists who would embed them with ZX81 jokes.
However, the ascension of the bell curve from early adopter obscurity to it’s big break with the early majority fan-boy status was an endurance test of K2 proportions. But even then it didn’t quite happen for the Code.
2009 was heralded as Year of the QR Code… as was 2010… and then 2011. To be fair 2011 looked promising, but even before the paint was dry on the ‘welcome‘ banners the backlash had started and signalled the demise of the Code called Quick. So what was it exactly that made the Code more Napoleon Dynamite than Justin Bieber?
Was it the casual association with Supermarket 1D barcodes?
Did it’s challenging appearance make it the Elephant Man in the room?
This may be one autopsy that remains unresolved.
This mystery may never be explained.
However, there is one designer who believes ‘mystery’ is ‘the key’. He also believes that the passing of the QR Code is much simpler than the media would have us believe.

Initially designer Jon Gill wasn’t enamoured by the QR code, he was much more interested in the much ‘cooler’ GPS technology, but the QRs accessibility made it perfect for his projects. In early 2009 he started an outdoor visual arts exhibition project called SuperFly. While QRs were on the cards from the start it would be late 2010 before they found their way onto a SuperFly street poster treasure hunt called NEoN Knights.

Gill says of QR Codes“They are a great tool for ‘mystery’! Once you’ve scanned one you can’t wait to find out what lies behind the next!”
Gill developed a close working relationship with the Code, some would say too close… but undeterred by the naysayers Gill persevered with a single minded creative passion. Of the Codes untimely relegation and controversial Wikipedia entry deletion, he says, “The problem, as I see it, was that too much responsibility was placed on the shoulders of the QR code. The QR is a key, a doorway if you will, to somewhere interesting, engaging, and worthy of the mystery implied by the enigmatic pixelated box that bought you here. The trouble was, while there were lots of really cool and creative uses of the QR they were swamped by a deluge of rubbish from ‘less_than_creative_marketeers.com’ who just didn’t understand what to do with them.”
‘Less than Creative’ advertising and PR is nothing new. Open a magazine. Turn on a TV. Any day of the week. You’ll never be far from a steaming pile of marketing manure. But on this occasion it was the QR Code carrying the can. By early 2012 “doing a QR” had superseded “doing a Murdoch” (which, only months before had superseded “doing a Lucan“) as the street-side nomenclature for ‘disappearing without a trace‘.
The collapse of the QR Code would almost take Gill with it, although it appears he was doing a fine job by himself… he laments, “I was the QR-go-to-guy… the QR-go-to-superguy..! But when the QR Code folded I was seen as a one trick pony… I was a laughing stock and… well… folk assumed I’d go with it.
I’ll have the last laugh though… with ‘HooLED-Hoops’ my line of Hula-hoops embedded with LEDs that spell out pre-programmable messages… they’re going to completely change the way we communicate with each other… we’ll be bigger than Twitter!”
Gill may well be the architect of his own demise but the definitive killer of the QR Code remains a mystery, open for debate. Although it would seem that the return of the QR code is not. While many believed that the technology would live on such was the backlash toward it in the industry that, as a standard, it was completely deleted. When quizzed on any possible reinstatement an industry expert said, “It’ll be a ‘Adobe Flash’ day in Apple‘ before that happens.
Q.R.I.P. indeed.
A cautionary tale…?
…or could this mean that the death of the QR Code is imminent?
Clearly QReativity is called for…
What are your thoughts?
Comments below…

Meta Maiden… part two

25 Jul

A 'real' picture of Maiden front-man Bruce Dickinson

In August of 2000 I travelled with my wife to Glasgow’s City Centre music festival, ‘Glasgow Green‘. I have many memories of that day… the afternoon was glorious sunshine while the evening was wet and foggy! I was gutted (and grumpy…) that we arrived too late to see a band whose name I can’t even remember now… and the highlight was seeing Beck, for the second time that year, put on a great show. I took with me my newly purchased Fuji 3.4 mega pixel digital camera (check me out!). I can clearly recall feeling quite nervous and vulnerable as, in 2000, the glow of the little backlit screen that we take so much for granted in 2011, was drawing attention to an unusual and expensive device. Many bands and palls were captured on that device that day… stills and video..!

Like I said, many ‘crystal clear’ memories of the day. None quite so vivid however than the memory of accidentally deleting all of those images, the very next day, while demonstrating the ease of use to my dad! Hmm…

I started off my last blog post with the news that within two hours of the concert I was at finishing there were already two clips of the show on YouTube… within 24hours there were almost 60.

On Wednesday (20 July, 2011) I was at an Iron Maiden gig in Glasgow. I last saw them in the same venue in 2006. While the collection of this data is hardly scientific, it’s useful in that, arguably, they are ‘like-for-like’ concerts five years apart (same band, same venue, most probably a large overlap in fans attending with a few new fans too young to attend five years ago…) and therefore comparable and reasonable data upon which to make comparisons and assumptions.

As the gig kicked off, the second thing I noticed (after the huge screens.. grrr) was how many cameras and camera phones were being pointed stage wards. The increase I would roughly approximate as ten-fold. Every fourth or fifth person would occasionally hold up an image capturing device of some description to document, in stills or in video, the ‘moment’.

Is it just me or …? Using a camera at a gig is challenging operation. Keeping the device steady, avoiding heads in the foreground, checking the battery level… oh, and trying to watch the band through the two inch screen. The irony is that all of the ‘moments’ that are captured during ‘live’ experiences, such as this, are the ones that are not actually ‘experienced’..!

A picture of a picture! One of the big screens at Maiden's show!

I understand that what’s captured is ‘part’ of the ‘thing’ we experienced and so of course, for many reasons, it ‘is’ valid. BUT, there is no doubt that for those few minutes or even seconds, we are actually being taken ‘out of’ the ‘moment’ and into a different experience altogether.

I think on some level, anyone who has tried to use a camera in these, or similar circumstances, understands that it’s awkward but we put up with it because… well, all sorts of varied and personal reasons. Amongst them, I assume, is the ‘evidence‘ factor: “I was at the gig, here is my evidence.”

So we endure the inconvenience (probably without even considering it), because the outcome has value to us. (Had someone tasked us with filming the whole show then I’m sure we would feel differently and less enamoured by the process.)

So, what do we take from this… that more people are using digital cameras and YouTube than five years ago? Well, kind of, but presumably we all knew that already. The fact that within 24hours there were as many clips of the 2011 show as had accumulated over the past five years of the 2006 show is interesting, but again, not too surprising given that YouTube only came into existence in 2005. However, the immediacy of the first two uploads less than an hour of the band being off stage ‘is’ interesting to me. Presumably uploading to YouTube at the earliest opportunity was in their heads as they were filming.

With some of the games I’ve set up I’ve tried to encourage people to share the experience in ‘real time’. What came out of the ‘Space Hop‘ experience was that while it was an interesting idea to people, it wasn’t ‘convenient’ enough… again it comes down to being taken out of the moment. There is another tangent here to be explored in my next post and it is ‘Twitter‘… the communication tool of choice for those ‘in the moment’…

How many camera/phones can you see..?

However… back to the cameras… if there is a future market for this kind of ‘immediate feedback’ of images and video and sharing the story in ‘real time’ how can it be optimised so that the author remains in the moment, not missing out on the experience. I think applications like Instagram have shown that there are creative solutions to sharing in an immediate and engaging way. And it’s convenient..!  Which in this case means it does a very good job of being simple enough so as ‘not’ to detract from what you are ‘meant’ to be doing and not taking you ‘out of the moment’…

Another avenue I’m interested in exploring is ‘GoPro video cameras’ that you can mount on your person and preset it to automatically capture images or video and even time-lapse. Maybe something like GoPro that could automatically upload images or time-lapse on-the-fly without any intervention would be very cool!

It’s fun to share this stuff. I’m grateful to @sirchutney for the use of images taken at the Newcastle gig and I enjoyed viewing his Flickr stream of the night as well as the video that he put together. But is capturing all of this video and still images diminishing the experience of being there? We tend to think of them as ‘memories captured’ never to be lost… but are they really helping us or are we relying on them to the point that our memories are getting lazy?

Memories are generated by many senses, not just by sight and sound… are we placing too much emphasis on the visual at the expense of the smells, the dynamics, the feelings..? Are we sacrificing the moment in order to have a ‘copy’ of it?

While I did lose a lot of images and video from Glasgow Green I still have pretty clear memories of the day. Despite not having any images of that day (from my perspective at least…) I can’t say that I’m any worse off as a result (and yet I have more than 16,000 photos on my laptop that span just over two years…).

What do you think… comment please or tweet me @onthesuperfly

Meta Maiden

21 Jul

Thursday 21st July, 1am

It’s 30mins since I got in the door from having watched the metal band Iron Maiden at Glasgow’s SECC. It’s about 2hrs since ‘Maiden’ walked off stage. Already I’ve been able to find two clips on Youtube of the show I just watched.

(UPDATE: Within 24 hours there are over 58 listed videos of the show on YouTube. Already as many as the total number of videos available for the show from 2006.)

At least two things were unsurprising this evening:

1. Maiden were excellent as ever and once again upped their game…

2. Despite this I’m still thinking about my project…

I don’t get the opportunity to go to many gigs these days. The last time I was at the SECC was to see the Pixies in October 2009… so the ringing in my ears has long since past.

However, I would like to draw some interesting comparisons from the last time that I saw Iron Maiden; in time they will explain the Youtube reference.

On arrival at the SECC’s Hall 4 I was disappointed to find video screens. I don’t remember Maiden having video screens in the past and while I know they are designed to enhance the audiences viewing pleasure I don’t like them. I never have. Now however, due to my research I am able to articulate more clearly (to myself and anyone who’ll listen) exactly why that might be… although I think my common sense had already worked it out!

Jim Banister in his presentation to BBC Worldwide talks about 3 forms of Storytelling and he uses the example of a Soccer game to explain the differences. They are Story Telling, Story Forming and Story Dwelling. To the folks at home watching the game on TV Story Telling is being employed; the game is being fed to the viewers via the camera operators and the director (the narrator) who dictates what it is you see. The players themselves are involved in the game and therefore Story Dwelling is taking place… they ‘are’ the story. For the crowd in the stand Story Forming is taking place; they are not directly involved in the game but the game is certainly influenced by their presence. Imagine the atmosphere in the stadium if only the players and the managers were present…

So, what’s this got to do with video screens..?

Well, at the gig tonight these same three variations of ‘story’ were also present. The band were Story Dwelling, I was in the crowd Story Forming, but for those whose gaze were lured to the siren-like screens storytelling was in play by the dictatorship of the master of camera puppets… (I know.. I’m mixing my meta(l)phors…)

I’ve always felt that my experience at a show was being compromised by the video screens. I want a memory of the experience itself… I’ll rather save the ‘dvd-like’ experience for home when I have no alternative.  It’s very easy to be taken in by the big pictures on the screen and forget that there is actually a stage to look at… the folk on stage might look quite small, but that’s all part of the concert experience. For me anyway. I don’t want memories that have been crafted through manipulated images, I want the ‘real-thing’!

…but it’s not just the video screens… it gets worse…

…in the image above a fella was taking a pic of the screens..! (a bit blurry I know but the glow to the right is the stage and the one to the left is the screen… the fella with his hand in the air has a camera in his hand…) Occasionally the camera operators would even get the screens in shot while capturing the band in full swing… how meta is it going to get (a photo of a screen with a screen on it… I fear we may explode!)..?

Is this healthy..?

Could we could be doing this from home!

What do you think? Let me know… more soon..!

New Brand Voice

8 Jul

In MDes this week our task has been to prototype the poster section of our final show. Part of that process is encapsulating our product not only in what we write about it but ‘how’ we write about it. What is your voice? Is it appropriate to your audience and your product?

A brand I’ve always had admiration for is Innocent, who recently published their first cook book (above). Obviously their products are great but it was the presentation that first got my attention. The illustrations were fun and and playful but that communication didn’t end with the illustration.. it continued on through the copy. The way that Innocent talk to their community is interesting and it’s carried through into other products such as the cook book. I’m not going to go on… i’ll spoil it, but watch this video by two of Innocent’s key management…

The interesting thing is that they say their style of communication is as natural as the products they create…  The other thing is that he mentions talking about the product as if he were talking to his ‘gran’. As a rule of thumb we, in MDes, we are often reminded to pitch as if we were talking to a ‘clever Aunty’… it’s not a bad idea… and it’s worked for Innocent!

I was curious though, because this week my wife came home with a new range of smoothies by Tesco. How interesting it is that they too have a ‘chatty’ style to their smoothy packaging… how does this fit with other Tesco lines, the overall Tesco voice?

Well, of course it doesn’t and it’s not intended too. Tesco are making an attempt at going under the radar and persuade you that their smooties are just as good as those really cool (but more expensive) ones on the shelf above.

Clearly you can communicate a lot in your ‘voice’. Maybe as much (or more) than you actually say?

So, my self appointed task now is to find a couple of examples of ‘brand voice’ that I like and that I think is pitched at a similar level to what I should be doing through my show… the hunt is on!

While we’re talking about voice… I was scouring through the websites of a few new Twitter followers last week and came across this site. Intro video’s I thought were a thing of the past… but then you don’t come across many as good as this… and it features an ‘actual voice’ that I was familiar with… back in the day (anyone still on CB radio?). The video says a great deal in a very short space of time and clearly it’s all about the ‘brand’ and ‘story’ in a very clear ‘voice’!

One last thing… here’s a ‘voice’ that branded not only a product but an entire culture… ably illustrated by marketing agitator Eaon Pritchard; also encapsulating these ideas of brand, story and voice!

SuperFly Space Hop

8 Jul

A Space Hop, by SuperFly definition, is a treasure hunt using a specially tagged Google map, QR codes and mobile devices around a town or city. This one was designed as a ice breaker for PHD students gathered for a Summer School focusing on eTourism.

The game is part of my Masters research focusing on evolving role of storytelling through social media and video games. I want to find effective and engaging ways of using these emerging tools for education, entertainment and advertising.

The game in ST Andrews had five teams of four or five members each. Each team had a HTC Flyer Android Tablet to view the map, scan the codes and complete the prescribed tasks by capturing photos and video. In addition each team had a videographer with another tablet capturing their progress.

Just over a week ago I began the task of watching a few hours worth of video to make some sense of it all. There were certain things that I was looking for… were the tasks too hard, too easy, understandable? I was also looking for clues as to how a tourist may behave using an application such as this. Does it enhance or hinder the experience of visiting the city?

Below is a rough cut of some of the video captured during the game.


I’ve since been able to capture feedback from three of the five teams that took part and so I pretty much have a 360 view on what happened and how the players and observers felt about it.

Probably the most negative person in relation to how the day panned out was me because, as ever, there were technical issues. Nothing that could have been foreseen without a complete dry run, and nothing that couldn’t be remedied in other ways. Mainly the issues were with uploading images and particularly video during the game. Looking back, trying to gather a live feed of images and video, given the constraints of 3G, was perhaps a little optimistic. However, those issues coupled with some of the feedback would suggest that the most convenient way to go would be an ‘app’ that contained the Google map, QR reader and links to Flickr and Twitter so that each element could be accessed more easily.

I’m now in the process of visualising the feedback and experiences of NEoN Knights, the two SuperFly Safari’s and now the Space Hop.

It’s amazing how much information you can take from playing a game like this. Besides the benefits that come from the experience itself there is also a huge amount of behavioural data that could be manipulated out of these scenarios. An artificial cultural probe? Not even sure what I mean, are any cultural probes non-artificial..? However, theres something in there… I’m sure that scenarios could be orchestrated, like role play, but observations made during the process… like a Swiss Army Knife of a design tool..?

Anyway, this post has been long enough so I’ll leave you with your thoughts and post more later…

Instagram: Apps-olute Must Have

30 Jun

A couple of months ago I was fortunate enough to get an iPad for my 40th birthday! I even got to visit London’s flagship Apple Store to pick one up.

I was very keen to get my hands on some ‘must-have’ apps so that I could easily demonstrate, to all who would listen, the ‘must-have-ness’ of this ‘must-have’ item!

Unexcitingly, the real purpose for the purchase was University and not lugging the laptop around all the time. But a funky notepad wasn’t going to cut it… I needed slick graphics, cool interaction and, probably, very big and very loud guns!

I really love the iPad2. I never had an original iPad because, to justify it’s purpose, for me it needed a camera… so I waited. Consequently I can’t compare with the original, but it must be said that while iPad2 does have a camera, it’s not the best… it’s not even that good.
For video it does do a great job. For stills however it really isn’t up to scratch, which is a shame. However, for quick ‘sketch-book’ functionality when compiling ideas and capturing spur of the moment events it’s adequate.

Having said that, my most used app over the last two months has been a photo one!

Instagram
Instagram is the only specific app that I knew I ‘needed’ before I had got the iPad. I’d seen others sharing images through Twitter using this app and it really appealed to me.

It’s is a simple idea. Take a photo (from within the app or lift an image from your library, and therefore use other photo-capturing apps…), choose from a minimal number of filters to give your image a slightly retro ‘polaroid’ feel and then share it. You can auto share through several outlets…I use Twitter and Flickr but there’s also Facebook, Email, Tumbler, Foursquare and Posterous. Essentially, it’s visual Twitter.

Through the Instagram community you can follow other users and ‘like’ and ‘comment’ on their images as well as view the ‘likes’ and ‘comments’ of those you follow.

Interestingly there is no Instagram repository for all of these images online, so they can only be viewed through the app, which creates a level of exclusivity which is in keeping with the concept.

You might be wondering, as I would, why anyone would need ‘another’ community to belong to..!? But it doesn’t feel like that. It doesn’t feel forced or cumbersome, just a cool way to create and share images with like minded people and your wider networks.

What’s cool for me in light on what I’m trying to do through my project is that there are examples like this of people sharing snippets of stories. With Instagram, maybe it’s the ‘whole brevity thing’ that makes it so popular… like Twitter there’s minimal investment by the audience… but it’s interesting enough that you find yourself checking back to see what everyone’s been up to.

So, thank you Instagram, a fascinating take on storytelling and a great influence on me on how I take my projects further.

For designers and entrepreneurs, here’s an interesting insight  from Instagram CEO Kevin Systrom into how the ‘original’ idea for the Instagram app changed quite drastically from a ‘Swiss Army Knife’ of features to simply focussing on just one.

Twelevision

29 Jun

About six years ago (having long since ditched conventional TV, the aerial and obligatory licence in favour of the more ‘time-managed’ approach of renting DVDs) I discovered that the BBC were beta testing streaming TV through their website. I was able to watch, for free and at my convenience within 7 days, episodes of Top Gear and Extras. Albeit in a tiny windowed section of the webpage.

Clearly web TV and on demand was the way to go. Or so I thought.

A few years later I tuned into Radio One and the first of Zane Lowe’s Masterpieces series. A documentary on Nevermind by Nirvana to be followed by the entire record being played without interruption. Hundreds, maybe thousands of people were txt-ing into the show to applaud such a move. Why? A huge number of those txt-ers owned the record. I had it. They/we/I could have just put it on at their/our/my own convenience. Surely this was a backward move?

Today, Wednesday 29 June, 2011 I am sat at my laptop with another little window tucked away in the corner of my screen. My twitter feed gives me a connection. Sometimes too much connection. Tonight in particular it’s the #apprentice. Clearly I’m following the wrong people as every second one seems to be watching. I could almost switch it off. Almost.

There are two points here; number one:

In 1998, the reason my wife and I ditched our TV was because much of the time it was simply background noise. We would walk into the house and one of the first things we did was turn on the TV. Not because something was on but because something ‘might’ be on. There rarely was, but we rarely seemed to turn it off either. We observed friends doing the same thing… so when our old dodgy TV finally gave up the ghost we didn’t replace it.

However, in 2011, if I’m not careful, Twitter is the current equivalent. Background noise. Distraction.

The other point is that the technology designed to give us more choice and convenience is also enhancing the traditional TV and Radio model.

For me, Masterpieces in 2007 planted the seed of this idea of the new communal experience. It felt like a brave move at the time but it should have been more obvious. After all music thrived through the communal experience of band stands and concert halls  long before anyone was capable of recording it.

And the shared experience of TV and Radio has always been there, but the sharing had to wait until school or work the next day. Now, it’s immediate. If you are happy to wait for the water cooler conversation the next day you’re still free to Sky+, but if you want the Has#tag experience then you need to tune in now.

From a design point of view the interesting thing to me is that this behaviour wasn’t presented to us through an ‘App’… the tech was simply appropriated by a few while watching TV.

Inevitably the process would be formalised and Twelevision, though I haven’t used it, looks an interesting and fun way of achieving this. I just can’t imagine how you focus on the programme while there’s all this other stuff to do..!?

‘Appointment to view’ was a term used back in the day – before the introduction of devices like the PVR caused major disruption – to describe the experience of TV viewers who tuned in to programs broadcast at scheduled times. 

With a nod to how the real-time back-channel commentary afforded by twitter (and the #hashtag) has emerged as an unlikely saviour of the live TV spectacle we coined a new term for the lexicon – ‘Appointment to tweet’. That’s what Twelevision is about.’

Eaon Pritchard – Director: Digital Innovation, Clemenger BBDO Melbourne

So how are you watching TV these days..? Does social media fit into your watching schedule? Are you Get Glue-d & Twelevised? Or are you iPlayering and Box-set-ing?

Answers on a postcard please… remember them?

Twelevision

http://www.clemenger.com.au

http://www.twelevision.com.au

http://www.facebook.com/twelevision

http://twitter.com/twelevision

SuperFly St Andrews Space Hop…

24 Jun

St Andrews is an amazing city.

As someone who grew up a stones throw from Birmingham, ‘Dundee‘ hardly feels like a city, let alone St Andrews… but in this instance size matters not and St Andrews has a great deal going for it, including the three C’s: Cultural, Cobbled and Quaint..!

On Monday 27th June (my boy’s 5th birthday! (Bad Dad!)), between 3 – 4.30pm I’ll be putting 25 PDH students through the paces of a SuperFly Space Hop! I’ll go into the ‘whys and wherefores’ of the name in another post… at which time i’ll also explain the object of the game… but for now, lets just say it’s a treasure hunt that thinks it’s an eTourism project.

I live in Fife, less than 10 minutes from St Andrews and despite the fun that I’ve had putting on SuperFly events in Dundee I’m really looking forward to this one. Firstly, thanks to the support from it’s host, St Andrews School of Computer Human Interaction (SACHI), and the local businesses accommodating the QRs (for now they’ll remain nameless to preserve the mystery…), the set up has been really easy. Principally however, the secondary benefit has been that I’ve been able to spend a lot more time in St Andrews… something I don’t do often enough.

The biggest challenge facing me these last few weeks has been ‘what not’ to put in the game. It has been a perfect opportunity to combine the treasure hunt aspects of NEoN Knights with the tagging of content that i’ve been experimenting with lately. I’ve also been able to build on the experience of the games since NEoN Knights (Game To Learn time two, plus the MDes open day) and have a much keener sense of what works for these events.

So, this is the one. This game is the focus of what my final Masters project will be. Even if only in a small way, each element of my research, my interviews and prototypes, plus the experience of previous games have come together and informed the conception and execution of the game. That’s not to say it’ll be the last – at least I hope not – just that it’ll be the last one before September.

This one has to count in terms of how I evaluate it afterwards. For that reason I’ll have at least 3 cameras capturing video and stills of the teams playing the game, engaging in the tasks and fulfilling the SACHI ethnographic brief. To the best of my ability I’ll be following a team around myself, but that may have issues for the teams and how I manage other elements of the game. Another two people are shadowing for their own interest (for future events…), but they’ll also be ideally placed to provide me with feedback afterwards.

The interest from participating businesses has been such that I’m hopeful that this game, or at least refined version of it, could be a semi-permanent digital fixture. Any number of players could engage with the game over a period of hours, days or even weeks… convert the points to ‘St Andrews currency’ perhaps..?

Well, let’s not jump the gun just yet…

Between now and Monday morning I’ll post a little more detail about the game but on Monday please keep an eye on Twitter (@onthesuperfly) for the hashtag #SuperFlySpaceHop and maybe one or two updates on the blog. I’ll be posting on how the teams get on… and there are sure to be a few surprises.

 

QReative Prototypes…

22 Jun

In preparation for the Masters final show in late August, we’ve started thinking about how the show might look. I’ll report back with more images on Friday when we are due to present our ideas. The prototypes are meant to be quick, dirty and lo-fidelity but… actual size. Hmmm…

Anyway, one of my ideas is to populate a large map with content that i’ve created and gathered. The gathering, for now, will take place through Twitter, although I may also do this through workshops in the coming months.

Please tweet me (@onthesuperfly) your favourite places in Tayside and NE Fife (using the hashtag #mboxspaces) and also a brief (it’s Twitter..!) explanation. It might be where you grew up, went on holiday, secret hideaways as kids or where you met your husband! There will be any number of reasons… what’s yours?

It you’d rather not use Twitter then feel free to use the comments section on this blog. I’ll credit all of the authors either by Twitter or Login name. The stories may also have audio, video or pictures attached to them so feel free to send me links to your Instagram, Flickr, Facebook, AudioBoos, etc, etc, etc…

Eventually I’ll populate a google map. It’s physical counterpart for the Mastes show will have cute QR flags for people to scan and discover the content for themselves.

So, what are you waiting for… what’s the story?

QReativity Too

10 May

Since the NEoN Knights event i’ve been keen on getting more QRs with logos built in.

There is an aura given off by QRs that suggests ‘I’m not for you’!

We’ve grown so used to bar codes on our crisp packets and bake bean tins that we just filter them out. It’s tech, it’s not our concern.

It’s amazing how people have no idea what a QR code is until you show them one… ‘ahh, one of those. Yeah, i’ve seen those, but I just ignored it, I didn’t know what it was.

So, in an attempt to make them more noticeable to the public at large i’m getting QReative. (Incidentally I’ll be doing a workshop on this at the National eScience Centre in Edinburgh on Friday 20 May for the Open For Education conference. Book in and come along!)

The simplest start is to make the black ‘not-black’! But you can also add little logos in. Yes, it is a little fiddly, and for that reason you don’t see many of them, and for that reason you’ll stand out!

So give it a go! And, stay tuned for more QReative events not too far ahead on the horizon…
Meanwhile, the QR illustrated here is one that I did a few weeks ago for an events management company in Dundee… give it a scan and find out more about Red Pepper..!